Outdistance the Competition

Learn from others. Strive to be a perfectionist. Believe in over-compensation. Never follow the line of least resistance. Practice the correct way, not the easy way. These attitudes overcome the opposition and bring victory.  - Frank Leahy

To outdistance your competition, you must learn more and better ways to out-serve them. You do this by consistently doing the right thing, in the right way, at the right time, and always in the best interest of other people - those you serve. Out-serve the competition by demonstrating a genuine interest in your clients, their problems, concerns, and aspirations.   To gain the reputation of being a master sales professional, you must always be a master-servant. Study the master doctors of the world, the master lawyers, and master accountants. They are master servants, and this is true of every relationship of life. You can increase your power to serve to the satisfaction and profit of both the buyer and you.    Here are three relatively simple strategies that will give you an edge on the competition in your relationships with prospects and clients. Dress, speak, act and write appropriately. If suits and ties are preferred in your marketplace, wear them. Speak clearly and stick to the point. Be sharp. Even if you're tired, try to look bright and energetic. You won't win points if prospects perceive you as lazy or someone who stayed out too late.  Never miss an opportunity to do someone a favor. Chances are it will be returned. But don't keep score - and don't use the favor as "blackmail" to get your prospect to do one for you.  Know as much as possible about your field of business. Broad knowledge about your products and services will lift your head and shoulders above your competitors in the eyes of your prospects and bring you the success you seek.  Outdistance your competition by out-serving them. You will become your own best recommendation.